Most important Google ranking factors

The best thing you can learn when creating content for your blog is to know how this content can appear on Google. In addition to developing your SEO strategies, it is also important to discover some ranking factors that will help your website appear in search engines.

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Some of the most important ranking factors will have a big impact.

Loading speed – The speed of your website matters. Make sure your site has regular speed and optimization checks. You can check website speed checkers on the internet and one of them is Pingdom.

Security: Ensuring proper security and encryption of sites is very important. Google ensures that its users are safe from danger. You want them to stay away from websites that can damage reputations. With proper security, the website can rank higher on Google.

Sitemap – Helps both users and search engines navigate the site and rank all the pages on your site.

Mobile Friendly: About half of the world's Internet traffic comes from mobile phones. Your website should be optimized for mobile and popular devices so that users can easily access the website. Google absolutely uses it as a ranking factor.

Mobile Loading Speed – This ranking factor is definitely an important factor to focus on as mobile phone users are very active when it comes to internet usage. Image and video size should be properly optimized to speed up upload performance. You can test your site's mobile speed for free with This tool offers speed tests, compares your website with the main competitors and lets you know what to improve.

AMP: Also known as accelerated mobile pages. This affects the mobile range and may not be on the desktop. Once AMP is installed, the device will get a lightning bolt symbol on the results page. Your web page will load automatically.

Domain Age – The older the domain, the better it ranks on the Google results page.

Domain Authority – This is equal to the age of the domain, the higher the authority of the site, the higher its ranking. For more than 40 domain authority signals, almost all of them are influenced by external links. You can check the authority of your domain with the website authority checker and you can improve it by getting links from other high ranking sites.

Page meta description: A meta description is the text that appears below the title of a search result. Every page and post needs a meta description to describe its content. This gives search engines unique text to scroll through and these descriptions include keywords for your target audience to search for.

Schema – This is a list of microdata tags included on your website. This helps Google understand your content faster and easier. You can visit to find out exactly how it works for your website.

Cross Links: These are also known as internal links. Cross links are links on your website that connect pages and posts. Google uses internal links to test the quality of website navigation. To rank well in Google, make sure you use a lot of cross-linking to show your importance to Google.

Regularity/Currency – It is important that your website is regularly updated with new content. This is to keep your ranking stable and intact.

Quality signal: This is one of the ranking factors that Google looks at. This includes spelling and grammatical errors.

Keyword Density – Your content should contain keywords and Google doesn't allow you to pack it with too many keywords. Nowadays website owners and SEO marketers are doing such a desperate job to rank. This effort will lead to Google controlling non-quality content.

Title: User search intent, including titles and page titles, is more likely to rank than leave. Think of potential keywords that are used by most search engines, and then put them in your content.

Subheading: H2 and H3 tags are often used on all pages. Make sure they are used correctly in relation to H1. Subheadings help improve page navigation performance. They also help rank your website on Google.

Table of Contents – A table of contents helps internal website pages to efficiently navigate between different pages. This shows Google how easy it is to reach each link on the page.

Content Length – The word count of your content contributes to its ranking on Google. The more content a web page has, the better it will rank. According to Backlinko's research, the average number of words on a page should be more than thousands of words.

Headline keyword placement – The headline is one of the most important parts of your content to place keywords on. Having one or two of your main keywords in the title helps you rank higher.

Slug or URL Extension – This is also rendered as the title of the page viewed on the website's domain. This is known as a slug and is separated by a hyphen. Keep it short so it's easy to use.

Subdomains – In addition to slugs or URL extensions, other websites choose to use subdomains. These are relevant to sites that generate content that is not directly relevant to your domain.

Content Meta Description – Every piece of content you post should have a meta description, including the keywords you want to rank for in order to appear in search engines. Google changes their algorithm regularly and part of that is the meta description character limit. Don't forget to update it periodically.

Content Diversity – One of the fastest growing ranking factors is the use of video in content. Sharing it on social media platforms is also an aspect of marketing. Engaging people on social media with a mix of audio, images, and video helps your website rank in search engines and attract more people.

Alt Text Tags: Alt tags appear as an anchor for an image. To rank higher, be sure to include your keywords in the alt tag with an image uploaded to your site.

Strong links: Google does not consider outbound links as a ranking factor. However, if you link to untrusted sites, they will penalize your website. Be sure to stay away from dead or broken links. You can check links with the free BrokenLinkCheck tool to keep up with the competition.

Bulleted and Numbered Lists – Having a content page with bulleted and numbered lists is simple and clear. Users can better understand the context of the page using them and Google will also find it easier to index them.

Bounce Rate – The number of visitors who easily leave your website after viewing it once affects Google's ranking factor. Make sure you have enough content that your visitors are looking for to prevent them from bouncing.

Time on site: Google monitors how much time a user spends visiting the site. The longer the visit time, the higher the quality of the content on the site. Don't stick around for more than a minute if the user isn't interested in what she's reading. Content has a much better chance of getting these numbers on videos and images.

Pages per session: refers to how many pages a visitor views before leaving a website. A higher number than combined with time on the site indicates a high quality of content.

Direct Website Visits – Direct website visits are considered a powerful ranking factor. This means that a visitor has a loyal visit that comes directly to your site. This is proof that the website has high-quality content.

Social Signals – Social media alone has nothing to do with Page Rank. However, reviews, likes, comments, and followers can go a long way when it comes to website ranking.

Business listing (including contact): Your business information is very important to Google. Contact information, opening hours, and location listings can help users find your business easily, as well as help Google build trust and show transparency.

Backlinks – Linking your site or page to relevant content on an external site is the function of a backlink. It is considered an important factor in Google due to its performance, domain authority and referral traffic.

Backlink Domain Authority – Be careful when placing backlinks on your page. Not all relevant content can be your backlink. Check if the domain authority is high, then you can put them as backlinks. Low relevance backlinks do not affect your search engine ranking at all.

Click Through Rate (CTR): When your content appears on Google, visitors are attracted when they see quality content relevant to the target term. People tend to click on your web page and stay there for as long as they want. Clicks indicate how attractive your website is to your users and are called impressions. The higher the number of clicks on the site, the higher its ranking on Google.

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